A Lou Bortone Diagnostic

Relevance = Revenue

When you're impossible to ignore, you close deals faster, charge higher fees, and attract inbound demand without grinding on marketing. When you're not, you're invisible — no matter how good you are at what you do.

Impossible To Ignore™ Assessment
AI-Era Relevance & Influence Diagnostic
Confidential · 6 minutes · Private results · Optional Relevance Review
Why This Matters Now

Being great at your craft is no longer enough to get paid for it.

Your buyers are comparing you to other experts, to AI tools, and to the cheaper option in their inbox — often in the same hour.

If your value isn't obvious in the first 30 seconds, you lose the deal, the fee, or the referral. Usually all three.

The ones still winning the work, the speaking gigs, and the premium rates aren't the smartest in the room. They're the ones nobody can quietly swap out.

Stop asking:

"Am I good enough?"

Start asking:

"Why would they pick me over the next option — and pay more for it?"

What You'll Walk Away With

Six minutes. Five answers you can act on:

Your Relevance Score™

A clear number for how visible and bankable you are right now.

Your Strongest Advantage

The asset you can charge more for and lean on harder this quarter.

Your Biggest Revenue Leak

Where buyers are quietly choosing someone else — and why.

Your Weakest Pillar

The one gap making your fees softer and your close rate slower than it should be.

Your Next Move

One specific thing to fix this week to start closing the gap.

The Five Things Buyers Actually Weigh

Five questions decide whether you get the deal — or get compared away.

Your Relevance Score™ comes from how you stack up on these five.

  1. 1
    Relevance

    When prospects land on you, do they instantly get why you're worth their time and money?

  2. 2
    Authority

    Are you the name people drop in the room, or one of ten they'd consider?

  3. 3
    Influence

    When you speak, do people act — refer, buy, book, open doors?

  4. 4
    AI Adaptability

    Is AI making you faster and sharper, or making your work look like everyone else's?

  5. 5
    Differentiation

    Could a buyer swap you for another expert — or ChatGPT — without losing much?

Before You Start

If buyers are slow-walking you, it's almost never a talent problem.

It's a visibility problem. You're priced like a commodity because you look like one from the outside. Tighten the five signals below and the same skills start commanding bigger fees, faster yeses, and warmer inbound.

Confidential · 6 minutes · Private results · Optional Relevance Review

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